The return of retail: Improving safety and ROI with digital signage
Discover how you can improve safety and ROI with Samsung digital signage. This white paper shows the many ways to leverage digital signage in retail.
Impact of COVID-19 on Retail
The COVID-19 pandemic has significantly reshaped shopping behaviors, accelerating digital transformation in retail. Lockdowns and health safety measures pushed retailers to adopt services like curbside pickup, which became commonplace. Retailers that utilized digital signage technologies found them essential for attracting customers and managing operations effectively during these changes.
Digital signage is crucial in guiding and informing shoppers throughout their journey, from arrival to checkout. It helps communicate important messages, promotes offers, and provides real-time updates, thereby enhancing the shopping experience. Research indicates that effective digital signage can positively influence shopper behavior and increase sales.
Future of Curbside Pickup
Curbside pickup and contact-free shopping are likely to remain popular as many consumers have expressed a desire to continue these practices post-pandemic. Research shows that 79% of consumers intend to maintain or increase their use of self-checkout and curbside services, indicating a shift in shopping preferences that retailers will need to adapt to.
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