During the Covid pandemic, U.S. paper-goods manufacturer Georgia-Pacific faced a sudden and drastic change in its customer demand. Suddenly, consumers were buying up all the paper goods in retail outlets while its corporate and hotel customers were pausing orders due to Covid shut downs. The company deployed a solution using SAS real-time advanced analytics and artificial intelligence (AI), which enabled it to streamline operations, cut downtime and forecast demand more accurately prior to production. Read the story on Georgia-Pacific.